Bloggers and Rebranders Respond to District 9

Nneoma, of Pyoo Wata, reviews the reac­tions of Niger­ian blog­gers to the recent sci-fi fim, Dis­trict 9, and also cau­tions against the use of the rebrand­ing mantra for the pur­poses of censorship.

Ever since the Dora Akun­y­ili was charged with the task of clean­ing up the national image, the nation, includ­ing its blog­gers, has been even more keenly aware of Nigeria’s face to the world. While some argue that Nige­ria is its own worst enemy, oth­ers have come to the con­clu­sion that the actions of but a few Nige­ri­ans mars the rep­u­ta­tion of mil­lions of oth­ers. There­fore the need to rebrand Nige­ria is needed. We have pre­vi­ously described, here at NigeriansTalk.org, the Niger­ian blogosphere’s response to the rebrand­ing project (Good Peo­ple, Great Nation). Seems like the Niger­ian blo­gos­phere has also taken it upon them­selves to chal­lenge pre­vail­ing neg­a­tive stereo­types about Nige­ri­ans, par­tic­u­larly by Sony. Niger­ian blog­gers have teamed up with Akun­y­ili (whether adver­tently or inad­ver­tently) to con­demn recent neg­a­tive depic­tions of Nige­ri­ans prop­a­gated by Sony and its subsidiaries.

Ear­lier this month, I expressed my dis­may at the por­trayal of Nige­ri­ans in what is to be dubbed as Africa’s first major sci­ence fic­tion film, Dis­trict 9. While this Sony and Tris­tar Pic­tures’ film aims to sat­i­rize apartheid and tackle xeno­pho­bic sen­ti­ments that exist in South Africa, it fails to hide the direc­tors’ prej­u­dices against Nige­ri­ans liv­ing in South Africa. In an inter­view with the Huff­in­g­ton Post, Neill Blomkamp states that the small pop­u­la­tion of Nige­ri­ans in South Africa is indeed respon­si­ble for the major­ity of crime in his coun­try. In keep­ing with his bias against Nige­ri­ans, Dis­trict 9 fea­tures promi­nently, a Niger­ian crim­i­nal gang that engages in dubi­ous busi­ness deals and pimps out its women to this largely male alien species. Nige­ri­ans are also the cen­ter of the films occul­tic ele­ments, unre­lated to Niger­ian tra­di­tional reli­gion and med­i­cine (despite ill-informed doc­u­men­taries cit­ing oth­er­wise). In pur­port­ing Dis­trict 9 to be a social com­men­tary against xeno­pho­bic hatred and then open­ing the movie with lurid Niger­ian char­ac­ters, “…contradict[s] him­self as soon as he started writ­ing the script,” accord­ing to blog­ger Mel­lowYel of Stuff Nige­ri­ans Love/Hate. Niger­ian Amer­i­can sci­ence fic­tion author, Nnedi, also vents her frus­tra­tion with the film on her blog and makes the point that beyond this, black South Africans served as a “mere set­ting,” for the film. Sug­a­belly, known for her bit­ing frank­ness, goes on to sug­gest that “…if you squinted your eyes just a lit­tle bit you might not even notice the movie was set in Africa.” Dis­trict 9 was hardly a tri­umph for African film indus­try and def­i­nitely was not worth dis­parag­ing Nige­ri­ans in South Africa.

Other Nige­ri­ans also blogged about their dis­sat­is­fac­tion with the film. Of note is that of Solomon­Sy­delle on the blog Nige­ri­an­Cu­rios­ity. In her post, she relates this film to the recent Sony Playsta­tion 3 ads which makes ref­er­ence to Niger­ian scams. At the time, Akun­y­ili had already demanded an apol­ogy from Sony – an apol­ogy which can be found on their web­site. Amongst blog­gers and lovers of Niger­ian blogs every­where remained the ques­tion, what of Dis­trict 9, which prob­a­bly com­manded a wider audi­ence than the gam­ing ads. As of Sat­ur­day, we learnt that Akun­y­ili had also demanded an apol­ogy from Sony in regards to the Dis­trict 9 film. Audio of the request by Akun­y­ili can be found here.  Addi­tion­ally, Akun­y­ili requested a ban against the film in Nige­ria. While I applaud her efforts to chal­lenge such stereo­types of Nige­ri­ans abroad, I find the lat­ter move, unnec­es­sary. If we con­tinue to cen­sor such images, how can we, as blog­gers and as a nation, counter such offen­sive por­tray­als. It is largely through our abil­ity to access such infor­ma­tion that ordi­nary Niger­ian cit­i­zens can assist in Akunyili’s rebrand­ing project. The Niger­ian government’s will­ing­ness to take on Dis­trict 9, should also be seen as a vic­tory to the many Niger­ian blog­gers who took offense to this film. One would hope that Akunyili’s mis­sion is not one of cen­sor­ship which gives birth to mis­in­for­ma­tion and impedes upon the progress Nige­ri­ans have made and con­tinue to make in the blo­gos­phere. Such would be counter-intuitive to the goals of pro­mot­ing Good Peo­ple and cre­at­ing a Great Nation.

View Comments

  • Ok, here it is.

    Due to work and fam­ily travel, I have lived in 56 coun­tries. I spent 8 years of my youth and teen years liv­ing in Lagos. That time, cou­pled with much time spent in other African coun­tries, Angola, Cote d’ Ivoir, Namibia, Outh Africa, ect gave me, I am afriad to say, a very neg­a­tive image of Nige­ria and Nige­ri­ans. I have some absolutely excel­lent friends from my Lagos days, from all walks of life, reli­gions and parts of the coun­try. I am, how­ever, a lit­tle shocked at the out­rage I am read­ing about. Per­haps your ener­gies would be bet­ter spent try­ing to fix the RAMPANT cor­rup­tion, vio­lence, poverty, dis­hon­estly and crime that absolutely plauges Nige­ria. To make my point, an local employee of the com­pany I was deal­ing with in Angola was kid­napped for ran­some. He was returned unharmed, and was very excited to tell us about what had hap­pened and how nice his Niger­ian cap­tors were to him. In our area, the Niger­ian trans­plants accounted for almost all of the orga­nized crime, weapons sales and drugs. Hmm, now that I thinik about it, that sounds famil­iar… Please, you are a won­der­ful peo­ple, truly, but I believe you are mis­plac­ing your anger. As I always say to my friends in Islam, please, look inward first… Thank you for your time, I wish you all the very best…

  • Grant Edson wrote:

    That’s a true por­trayal of what Nige­ri­ans are up to in South Africa.I know this ‘cos I live there.They are drug deal­ers and are involved in all sorts of other crim­i­nal activities.My friend,who is a police­man in Joburg,showed me case files so I’m not pulling this out of my thumb.They should all f*#@ off back to their coun­try as they are just cor­rupt­ing our society.

  • Sci-Fi lover wrote:

    IT IS A MOVIE! It is also a work of fic­tion. I’m sure that the real Nige­ria is much more scary with all the cor­rup­tion, killings and the such. Africa is a scary dan­ger­ous place to for­eign­ers and natives a like. The set­ting of the movie looked like a cleared out slum. What really went on there before the movie was shot? That HAD to be real. I wish that that coun­try would real­ize its full poten­tial in the world. No one can do that but themselves.

  • After see­ing this movie, I DEFINATELY walked away think less of Nige­ri­ans. I mean, who has sex with aliens? That is just disgusting.

  • I have not watched Dis­trict 9 and nei­ther am I going to. Enuf has been said about the movie. Im not ready to spend my hard earned money watch­ing yet another case of ‘Naija-bashing’. But I do have one thing to say about South Africa; this is a coun­try that is incred­i­bly beau­ti­ful but rea­sons of apartheid has been largely iso­lated from the rest of the world. This has resulted in them not being uncom­fort­able hav­ing for­eign­ers, tourists, guest-workers etc’invade’ their country…esp. from other African coun­tries. They feel they are there to ‘steal’ their jobs and take their women. Even if you are there to spend your hard earned money. I know becoz I have been there. Recently they were cases of them(South Africans) burn­ing, killing and lynch­ing for­eign­ers (again other Black Africans liv­ing there) because of these unfounded feel­ings. ‘Dis­trict 9′ merely exerce­bates these feel­ings among the gen­eral pop­u­lace. For those of you that jus­tify this kind of behav­iour towards Nige­ri­ans, be care­ful because it could be your nation­al­ity next. We shd all rise to con­demn this kind of film. South africa is sup­posed to host the next World Cup in 2010. I shud­der to think of all the ‘for­eign­ers’ going there to have ‘fun’.

  • I have said it before in so many places, this movie does not bother me, what both­ers me is the Niger­ian who thinks it is right. It is recorded that Amer­ica is way ahead of Nige­ria in cyber­crime yet Nige­ria is the one known for it. Peo­ple, com­pa­nies, nations will bash Nige­ria sim­ply because they can. In due course, they too will face bash­ings and will cry out as Nige­ri­ans have done.
    South Africa believes that the few Nige­ri­ans there are the rea­son for all their sor­rows, that’s the biggest joke I have heard. I wish all Nige­ri­ans could leave SA and we’ll see how the coun­try will fare.

    The use of the name Obasanjo was just plain cheap and irre­spon­si­ble, per­haps I’ll make a movie and name the king of xenophic attacks; Thambo Mbeki and see how they pat me on the back.

  • What is sad about South Africa’s behav­iour and treat­ment towards Nige­ria is the fact that Nige­ria was one of the coun­tries that played a major part in end­ing apartheid in that coun­try. I still remem­ber vividly sev­eral young black South Africans who were being edu­cated FREE OF CHARGE in Uni­ver­si­ties around the coun­try court­sey of the Niger­ian gov­ern­ment, to pre­pare that nation’s black major­ity for even­tu­ally lead­er­ship. And how Niger­ian school chil­dren were told to con­tribute finan­cially to sup­port the drive ‘to free Nel­son Man­dela’. I do not think their peo­ple were told the con­tri­bu­tions other Africans made to get them where they are today. Its not just US or the West­ern World that helped them. It started first among Africans before other West­ern pow­ers joined in. They should read up on their history.

  • Okey Obidiegwu wrote:

    To add to Bola’s com­ment, the US and the West­ern world actu­ally DID frat­er­nize with the Apartheid gov­ern­ment for a good while. Indeed, Nel­son Man­dela was offi­cially labelled a ter­ror­ist by the British Gov­ern­ment before Apartheid became unpop­u­lar and unprof­itable…
    It’s indeed a ludi­crous joke that Nige­ri­ans in South Africa are the ones respon­si­ble for what­ever may be wrong there. All I can say to peo­ple express­ing xeno­pho­bic ten­den­cies in SA is…‘remember where you’re com­ing from’.
    It’ll be fun to see their reac­tion to a sim­i­lar movie, with South Africa sub­sti­tuted for Nige­ria, and Thabo Mbeki, or indeed the great Madiba used as the name of the leader of a gang of alien-eating thieves. Go on bash­ing Nige­ria just because you can. It won’t be that way forever…

  • Traveling man wrote:

    Nige­ri­ans need to under­stand that even though they might be say­ing that those fraud­sters, drug deal­ers, etc. that hap­pen to be Nige­ri­ans might be in a minor­ity interms of their pop­u­la­tion demo­graph­ics ( 150 Mil­lion peo­ple or so). how­ever it should be noted that even 1% of such a pop­u­lace is large numbers

  • […] more on the debate at Nigerianstalk.org or google “dis­trict 9 […]

  • […] more on the debate at Nigerianstalk.org or google “dis­trict 9 […]

  • SaintTosin wrote:

    We still lack ade­quate sup­ply of good water
    we still lack ade­quate sup­ply of decent shel­ter
    We still lack good roads, i lost a lot to this sec­tion
    we still lack power sup­ply / elec­tric­ity to man­age SMEs
    We still lack good gov­er­nance sys­tem that cares about us
    we still believe its our votes that gets the lead­ers to their seats
    Here comes Dis­trict 9 from another coun­try and WOW, BOO, NAH, ODD, flies every­where
    me too, WOW, but mine is a response to me real­iz­ing that Nige­ri­ans actu­ally exist
    But how come we not pick­ing on any of those 5 home­made points men­tioned above and attack it raw as well, u know, demand an apol­ogy from the gov­ern­ment, band cor­rup­tion, use our money wisely on ameni­ties.
    oh! i for­got, we were sleep­ing, then Dis­trict 9 woke us up, but Dis­tract 9ja, instead of us to face the lion in the cage with us we are demand­ing an apol­ogy from a bird that shit on us, we’re still in the cage, guys!
    COME BACK GREEN WHITE GREEN, i got noth­ing for u but love, reroute your aggres­sion.
    if we are good and some­one says we are bad, many will rise to fight for us and we shall hold our peace.
    if we are bad and some­one says we are bad, ha ha ha, well, mod­er­a­tor, say some­thing here.

  • […] kusoma zaidi mjadala huu kwenye tovuti ya Nigerianstalk.org au tafuta kwenye google kwa kutu­mia maneno haya “dis­trict 9 […]

  • good points dis­cussed above, for all you stu­pid unpa­tri­otic Nige­ri­ans i say go to hell and burn. saint tosin or first fool, you should really be ashamed of your self for say­ing some crap about your coun­try, may be i should abuse your fam­ily then you will go clap for me. for all south Africans out there that sup­ported this rub­bish by a white for­eigner, i say to you that you fuck­ers are still under apartheid and need to free your selves. i will surely act a movie one day and make nel­son man­dela the star thug in the movie. i hate you bas­tards south africans. i sure you are jealose of nige­ri­ans pop­u­la­tion because you are all dieing of HIV AIDS includ­ing Mbeki monkey

Post a Comment

Your email is never shared. Required fields are marked *

blog comments powered by Disqus