Afropolitan Magazines

There has been a proliferation of African lifestyle magazines in recent years. True Love and Arise readily come to mind. It is nice to see that they are getting noticed outside the continent. New York Times has a story on them. If you can excuse the opening and a few other gaffs, the story is worth reading:

Sub-Saharan Africa does not bring to mind an image of a woman with perfectly manicured nails flipping through glossy magazines in search of the latest handbag or celebrity haircut. Yet such women are there, and in far greater numbers than the news media’s portrayal of Africa might suggest.

In the wealthy neighborhoods of Lagos, Nigeria; Nairobi, Kenya; Luanda, Angola; Dakar, Senegal; and the like, ladies of leisure, successful businesswomen and middle-income housewives make up an attractive demographic that, in the past, relied on international fashion magazines for style and beauty information.

But in the last few years, while Condé Nast, Hearst and Hachette Filipacchi were expanding throughout Asia, Eastern Europe and the Middle East, a handful of African publishers were busy staking claims to this publishing territory. A result has been a series of new glossies, like Arise, HauTe, Helm and True Love, that put an African spin on fashion.

“Honestly, upwardly mobile African readers are crying out for this magazine,” said Helen Jennings, editor of Arise, a monthly style publication started late last year by the Nigerian media tycoon Nduka Obaigbena, who also owns the country’s leading newspaper, ThisDay. “Because the local magazines aren’t as high-end or progressive, and no other international titles speak directly to an African readership, Arise has really caused a stir.” Continue reading.